DNA Testing Firm easyDNA has opened for business for the first time in Africa with their new subsidiary office in JohannesburgDublin, IRELAND - 01/03/2008 easyDNA, one of the world's top DNA relationship testing firms, has expanded their operations into Africa with a new administration office in Johannesburg, South Africa. The subsidiary is designed to market the range of products that easyDNA has to offer, including their DNA Relationship Testing,
Paternity Testing and DNA Forensic Screening services. It will provide a base for its portfolio of
DNA Testing in South Africa.
The promotional aspect of the Johannesburg subsidiary is carried out largely by means of a website designed specifically for that purpose,www.easydna.co.za that provides details of easyDNA's services for the South African market. Potential customers can find information on the range of tests available, and how they can be used, and also prices for each of them in local currency. It is important that clients understand the principles of DNA testing so that they can select the service most suited to their needs. Orders can placed through an online ordering system that enables payments to be made by means of debit and credit cards, although for those that cannot pay that way there are alternative means of making payment available on request.
The Sales and Marketing Director of easyDNA,Andrew Alexander,is very positive about his company's move into South Africa. "We have chosen Johannesburg for our first office I Africa", he says,"and so far the response has been excellent. Hopefully the demand for DNA screening will continue so we can continue with our plans to open offices in Durban, Port Elizabeth and Cape Town among others. Our prices are very competitive, and we pride ourselves on our excellent customer service. In fact our service to our clients is continually improving as part of our policy to maintain the highest possible standards of customer care and attention."
