easyDNA, the international DNA screening firm, and local business DNA Check have got together to sign an agreement on the marketing of DNA testing services within the Democratic Republic of Congo. Dublin, IRELAND - 01/07/2008 One of the leading DNA testing firms, easyDNA, has come to an agreement with Congo firm DNA Check on the promotion and development of DNA testing within the Democratic Republic of Congo. DNA Check specializes in providing local testing services, and their association with easyDNA has given rise to a powerful group combining local and global knowledge with a wide range of DNA screening services.A number of factors involved in DNA testing are covered by the agreement, including the provision of marketing and technical expertise by easyDNA. The promotion of the wide range of easyDNA services has been facilitated by the establishment of a site
www.easydnacongo.com designed specifically for the purpose.
According to easyDNA Sales and Marketing Director Andrew Alexander,“We have had several previous enquiries from DR Congo, and this seemed like an ideal opportunity for us to expand in Africa. DNA Check approached us, and it appeared to make sense for use to team up with a local
DNA testing business to combine our expertise with their local knowledge and marketing in order to provide a better screening service in the Democratic Republic of Congo.We anticipate increasing the awareness of DNA testing in Central Africa and establishing a greater presence in this part of the world.”
