easyDNA, a leading international DNA testing firm, has made dramatic reductions of up to 30% in its prices for its DNA express testing service as part of its continuous improvement in customer service.Dublin, IRELAND - 10/07/2008 easyDNA is an internationally recognized DNA testing company with an admirable attitude to customer service. Recognizing the tension and stress that customers can suffer while waiting for paternity and other relationship testing results, they have reduced the price of their
express DNA testing service by up to 30% across their world-wide customer base.What would previously have taken 5 – 7 days to come through is now available to a wider range of clients within 48 hours.
Says their Sales and Marketing Director, Andrew Alexander: “We at easyDNA realize the emotion people experience while waiting on a DNA test and have taken this step in order to improve the accessibility of our express testing service to those that would not previously have afforded it.
“This service was a popular option, and it is now expected to be even more popular.For that reason we have improved our internal logistics, and the laboratory has been extended in order to meet the expected increase in demand. We expect to meet the demand easily because we have planned for it.
“This price reduction has come about as part of a continuous improvement process that will see several other initiatives launched over the coming months. Our policy is to maximize the service we provide to our customers while minimizing prices.”
