Well known DNA testing firm easyDNA has underlined its commitment to global expansion by extending its operations into Australia and New Zealand
Dublin, IRELAND - 28/02/2007 Eminent DNA testing firm easyDNA has announced its expansion into Australia and New Zealand, thus increasing the global availability of its testing services.With an administrative office in both countries the area is too vast for a small team to cover, and the company has set up two dedicated websites to handle the main promotional thrust.easyDNA intends to offer a full range of DNA testing services including Paternity and Ancestry Testing, and also private Forensic Testing.
The full portfolio of services available is listed on each website, together with an explanation and guide as to the purposes of each of the tests and how they are used, plus details on how to collect samples using the kits. Prices are also provided in local currencies for convenience, and the firm’s testing kits can be purchased online.Payment can also be made online by means of credit card, although if this is a problem alternative means of payment might be available by checking up with the office.
The company’s Sales and Marketing Director, Andrew Alexander, made the following comments when asked for his thoughts on the move:"This is an excellent development for easyDNA, and particularly appropriate because there is an Australian interest involved in the ownership of the company.We are also pleased to be able to offer our range of services in these two countries because until now we had no presence in the Pacific region at all, other than in Western USA.
"This market is an exciting challenge for us, because unlike our expansion into several other countries, Australians and New Zealanders are well aware of what DNA Relationship Testing is, and it is used to determine such issues as paternity or even fidelity.We therefore have to be at our best, although our highly regarded customer service policies should differentiate us from our competitors.It is one of our USPs and subject to our continuous improvement strategy, and is an extremely important aspect of our company, particularly in an increasingly competitive market."
For more information on DNA Testing services in Australia and paternity testing in New Zealand contact easyDNA.
